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About Russ Somers

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Russ Somers“I don’t want to sell anything, buy anything, or process anything as a career. I don’t want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don’t want to do that.” – Lloyd Dobler, “Say Anything”

Despite Lloyd’s words of wisdom, I’m a marketing executive in the Silicon Hills of Austin, Texas. I sell products and ideas, buy up market share, process data into insight, and repair marketing and sales procedures when needed. I’m a McCombs MBA and I blog at www.russsomers.com. Follow me on Twitter as @rsomers.

Not to brag (OK, a little), but sometimes folks in the press care what I have to say. Some of those folks are MarketingProfs, Website MagazineeMarketer, Forbes, WiredRetail Touchpoints, Multichannel Merchant, and Practical eCommerce.

Like most marketers, I like to talk. Sometimes I do so in public at events including:

I’m VP of Marketing for PR analytics innovators TrendKite, helping brands and agencies measure the financial and brand impact of media coverage. I’ve also led Marketing for visual commerce leaders Invodo for 5 1/2 years, taking the company from the pre-revenue stage into a powerhouse serving over 100 of the Web’s – and the world’s – biggest brands, and for HTML5 platform sonarDesign. I advise startups including Edgecase.io and EyeQ. Prior marketing roles in Austin at DellHoover’s OnlineDun & BradstreetSolarWindsIBM / Tivoli, and Sabre Holdings taught me everything from data-driven analytics to demand generation to product marketing. Software, hardware, video and Internet marketing are all within my range – both B2B and B2C. The full resume is here on LinkedIn.

I have an MBA from the McCombs School at the University of Texas at Austin and a Sociology degree from UT also.

I also have a side business, Vintage Soul Guitars. I buy vintage, near-vintage, and offbeat guitars, restore them, and sell them online on Reverb.com. I have a family with a lovely wife, two beautiful kiddos, a couple of dogs, and assorted cats, tarantulas, iguanas, and other wildlife, all in the beautiful town of Pflugerville, Texas.

How to Contact Me:

Connect to me on LinkedIn

Twitter: @rsomers

My Facebook profile

email: russ dot somers in the location of gmail expected punctuation mark com