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Marketing Leadership in Austin, TX
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You Are Who You Sell To

Had a conversation this am on Twitter with a couple friends about innovation and Yahoo!. Two words that, you may notice, rarely occur in the same sentence these days. Their premise: Yahoo! is arrogantly mismanaged and misses opportunities to lead by, for example, opening an API that would allow developers to innovate on Yahoo! Groups […]

Welcome to Movember!

I’ve joined a team trying to change the face of men’s health. By changing my face. I’m growing a moustache for Movember, and I’d like you to join me. Movember raises funds to fight cancers that affect men (and roughly one in two men will be diagnosed at some point during their lifetime). Funds go […]

A Frog That Changed Everything

Everything changed the moment the frogs were handed out for mandatory dissection in biology class. A student who was on course to become a doctor suddenly changed course towards law school. Everything changed the moment the shy girl in class had her first experience on the debate team the teacher had steered her onto. Suddenly […]

ROI Is For Cowards

This morning I heard a snippet of talk on AM radio. As AM talk radio often is, it was offensive. The announcer said, “And with Val-Pack’s guaranteed ROI…. ” I switched to my iPhone playlist, but those offensive words stayed with me. I’m going to pay to have my offer bundled in a snail-mail envelope […]

Flaming Turdbag Competitive Strategy

What’s your flaming turdbag competitive strategy? This is neither an idle question nor a gratuitous vulgarity. The fact of the matter is that any business prospers by solving problems that others are unable or unwilling to solve. Some businesses achieve modest success by solving modestly distasteful problems. But if you want big success and loyal […]

I've Been Giving You Bad Advice

After a conversation with a friend who’s recently made a great career move, I realized I’ve been giving bad advice for some time now. Not terrible advice,  just not as good as it could be. Based on a couple of career learnings (read “missteps”), I’ve always counseled people to “only get involved in a business […]

Making it Sound Easy – Even When it's Not!

Wow! Five easy steps! Signing on to wi-fi in a coffee shop normally requires one or two steps. Thanks for simplifying it for me! I especially enjoyed the scavenger hunt for the Ripple TV (whatever that is). The code is in small letters, requiring customers to walk across the coffee shop. As long as you’re […]

Precision Words

Sometimes you’re asked to contribute marketing copy to a non-marketing deliverable. Maybe a login page. Here are the fields to fill in, here’s the ‘submit’ button…over here on the right, let’s fill it out with a little marketing copy. You know, just something that makes the customer feel good about logging in. Fluffy, feel-good marketing […]