Marketers and sales guys love a sales pitch that sounds authoritative, yet is irrelevant. Too bad customers don’t.
Example: the Big Green Egg. It’s a BBQ grill. Living in Texas, I am an authority on BBQ grills. In fact, I have my own set of grilling tools in a monogrammed case. Seems pretty authoritative. I grill with propane, which some people think makes me a grilling dilettante (grilletante?), but Hank Hill uses propane. That makes it legitimate in my eyes. Also, I’m enough of a grilling expert that I understand that it’s mostly about drinking Modelo Especial while playing with fire anyway.