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	<title>russsomers.com</title>
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	<link>http://russsomers.com</link>
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		<title>The Human Marketing Manifesto</title>
		<link>http://russsomers.com/2012/01/07/the-human-marketing-manifesto/</link>
		<comments>http://russsomers.com/2012/01/07/the-human-marketing-manifesto/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 05:01:21 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[human marketing manifesto]]></category>
		<category><![CDATA[marketing jargon]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=798</guid>
		<description><![CDATA[I am not a lead, I am a person. A human being with human concerns.
I was not &#8216;generated&#8217; by submitting a lead form. I was generated by my parents many years back after a bottle of wine. I existed long before I clicked &#8217;submit&#8217; to get what was supposed to be a useful eBook, but [...]]]></description>
			<content:encoded><![CDATA[I am not a lead, I am a person. A human being with human concerns.

I was not 'generated' by submitting a lead form. I was generated by my parents many years back after a bottle of wine. I existed long before I clicked 'submit' to get what was supp]]></content:encoded>
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		<title>The Definition of Managerial Insanity</title>
		<link>http://russsomers.com/2011/12/30/the-definition-of-managerial-insanity/</link>
		<comments>http://russsomers.com/2011/12/30/the-definition-of-managerial-insanity/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 15:36:26 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=785</guid>
		<description><![CDATA[

"The definition of insanity is doing the same thing over and over and expecting the same results." More and more, I hear that quoted in business as Albert Einstein's definition of insanity.

He didn't say it, though. And you don't have to be an]]></description>
			<content:encoded><![CDATA[

"The definition of insanity is doing the same thing over and over and expecting the same results." More and more, I hear that quoted in business as Albert Einstein's definition of insanity.

He didn't say it, though. And you don't have to be an]]></content:encoded>
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		<item>
		<title>The QR Code Medium Is Not The QR Code Message</title>
		<link>http://russsomers.com/2011/10/21/the-qr-code-medium-is-not-the-qr-code-message/</link>
		<comments>http://russsomers.com/2011/10/21/the-qr-code-medium-is-not-the-qr-code-message/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 21:39:09 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[QR code marketing]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=770</guid>
		<description><![CDATA[

The medium is not the message. To a marketer, a medium is simply a way to convey a message. Make sure you remember the second part.

Scan the code to learn more.

If you don't know how to scan a QR code, click here. If you don't get the point]]></description>
			<content:encoded><![CDATA[

The medium is not the message. To a marketer, a medium is simply a way to convey a message. Make sure you remember the second part.

Scan the code to learn more.

If you don't know how to scan a QR code, click here. If you don't get the point]]></content:encoded>
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		<title>Facebook Changes and Turning the Car Around</title>
		<link>http://russsomers.com/2011/09/21/facebook-changes-turning-the-car-around/</link>
		<comments>http://russsomers.com/2011/09/21/facebook-changes-turning-the-car-around/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 19:30:40 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook changes]]></category>
		<category><![CDATA[Facebook UI]]></category>
		<category><![CDATA[Facebook user interface]]></category>
		<category><![CDATA[social media effect on human behavior]]></category>

		<guid isPermaLink="false">http://russsomers.com/2011/09/21/facebook-changes-and-screaming-in-the-echo-chamber/</guid>
		<description><![CDATA[Why doesn't Facebook care? They change the user interface. Many users first react by struggling to figure out the new way to post a status update - so they can use it to scream "Facebook, I hate this change!" Social media is sometimes called an echo ]]></description>
			<content:encoded><![CDATA[Why doesn't Facebook care? They change the user interface. Many users first react by struggling to figure out the new way to post a status update - so they can use it to scream "Facebook, I hate this change!" Social media is sometimes called an echo ]]></content:encoded>
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		<title>Breaking a Dry Spell</title>
		<link>http://russsomers.com/2011/09/11/breaking-a-dry-spell/</link>
		<comments>http://russsomers.com/2011/09/11/breaking-a-dry-spell/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 21:03:08 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Life]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=746</guid>
		<description><![CDATA[

Waiting for rain.]]></description>
			<content:encoded><![CDATA[

Waiting for rain.]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Big Meetings</title>
		<link>http://russsomers.com/2011/08/04/big-meetings/</link>
		<comments>http://russsomers.com/2011/08/04/big-meetings/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 17:47:24 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Career]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=738</guid>
		<description><![CDATA[

Even in small companies, the math above can be relevant.

The probability of a meeting with one participant is 1/1, or 100%. You can always schedule a meeting with yourself. Obviously.

Two participants are four times as hard. The meeting is ]]></description>
			<content:encoded><![CDATA[

Even in small companies, the math above can be relevant.

The probability of a meeting with one participant is 1/1, or 100%. You can always schedule a meeting with yourself. Obviously.

Two participants are four times as hard. The meeting is ]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Simple yet Totally Subjective Avatar Tips</title>
		<link>http://russsomers.com/2011/07/31/simple-yet-totally-subjective-avatar-tips/</link>
		<comments>http://russsomers.com/2011/07/31/simple-yet-totally-subjective-avatar-tips/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 23:21:20 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=723</guid>
		<description><![CDATA[In social media, your avatar is the first thing we see. It can build or destroy credibility. Bad avatars are the halitosis of the social Internet - everybody notices, nobody says anything. So here are my completely subjective opinions about your avat]]></description>
			<content:encoded><![CDATA[In social media, your avatar is the first thing we see. It can build or destroy credibility. Bad avatars are the halitosis of the social Internet - everybody notices, nobody says anything. So here are my completely subjective opinions about your avat]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Google+ Account for the Grandma Factor?</title>
		<link>http://russsomers.com/2011/07/10/will-google-account-for-the-grandma-factor/</link>
		<comments>http://russsomers.com/2011/07/10/will-google-account-for-the-grandma-factor/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 03:45:37 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Grandma Effect]]></category>
		<category><![CDATA[Grandma Factor]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=717</guid>
		<description><![CDATA[OK, after a week playing with Google+, I have to admit it's pretty darned cool and is very close to what the social networking tool of my dreams should be. Some of that's because Google's engineers are smart. Some of that's because they're great at ]]></description>
			<content:encoded><![CDATA[OK, after a week playing with Google+, I have to admit it's pretty darned cool and is very close to what the social networking tool of my dreams should be. Some of that's because Google's engineers are smart. Some of that's because they're great at ]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Publishing Industry is Booming</title>
		<link>http://russsomers.com/2011/05/28/the-publishing-industry-is-booming/</link>
		<comments>http://russsomers.com/2011/05/28/the-publishing-industry-is-booming/#comments</comments>
		<pubDate>Sat, 28 May 2011 23:04:35 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://russsomers.com/?p=703</guid>
		<description><![CDATA[No, I haven't gone crazy. Contrary to what you may hear from pundits circling the New York Times like West Texas buzzards, things are better than they've ever been for the  publishing industry.

As Eric Schmidt pointed out last year, every two day]]></description>
			<content:encoded><![CDATA[No, I haven't gone crazy. Contrary to what you may hear from pundits circling the New York Times like West Texas buzzards, things are better than they've ever been for the  publishing industry.

As Eric Schmidt pointed out last year, every two day]]></content:encoded>
			<wfw:commentRss>http://russsomers.com/2011/05/28/the-publishing-industry-is-booming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Ice Cream and Five Other Truly Evil Marketing Tricks</title>
		<link>http://russsomers.com/2011/01/12/free-ice-cream-and-five-other-truly-evil-marketing-tricks/</link>
		<comments>http://russsomers.com/2011/01/12/free-ice-cream-and-five-other-truly-evil-marketing-tricks/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 16:44:11 +0000</pubDate>
		<dc:creator>Russ Somers</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[evil marketing]]></category>
		<category><![CDATA[free ice cream]]></category>
		<category><![CDATA[Free Ice Cream and Five Other Truly Evil Marketing Tricks]]></category>
		<category><![CDATA[marketing tricks]]></category>
		<category><![CDATA[sneaky marketing tricks]]></category>

		<guid isPermaLink="false">http://eggheadmarketing.wordpress.com/?p=667</guid>
		<description><![CDATA[Spoke at Refresh Austin last night about the evils of free ice cream, among other things. Great group of folks and spirited discussion on fighter brands, where marketers should draw the ethical line, and more. The presentation's here. Thanks Refresh ]]></description>
			<content:encoded><![CDATA[Spoke at Refresh Austin last night about the evils of free ice cream, among other things. Great group of folks and spirited discussion on fighter brands, where marketers should draw the ethical line, and more. The presentation's here. Thanks Refresh ]]></content:encoded>
			<wfw:commentRss>http://russsomers.com/2011/01/12/free-ice-cream-and-five-other-truly-evil-marketing-tricks/feed/</wfw:commentRss>
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