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Is There a Better Way?

Marketing Leadership in Austin, TX
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About Russ Somers

I'm VP Marketing for PR analytics innovators TrendKite, helping brands and agencies use earned media as the most powerful element of their integrated marketing mix. I've also led Marketing for visual commerce leaders Invodo for 5 1/2 years, taking the company from the pre-revenue stage into a powerhouse serving over 100 of the Web's - and the world's - biggest brands, and for HTML5 platform sonarDesign.

Prior marketing roles at Dell, Hoover's Online / Dun and Bradstreet, SolarWinds, IBM / Tivoli, and Sabre Holdings taught me everything from data-driven analytics to demand generation to product marketing. Software, hardware, video and Internet marketing are all within my range - both B2B and B2C. The full resume is here on LinkedIn.

My most important lessons in leadership, marketing, mentoring, and entrepreneurship come from years working as a musician, bartender, and restaurant/retail manager. But those aren't on the resume, so if you're interested in those insights, you'll have to ask.

I advise startups including Edgecase.io and EyeQ, and can generally find time to talk if you're working on something cool and want an outside perspective. I have an MBA from the McCombs School at the University of Texas at Austin and a Sociology degree from UT also.

I also have a side business, Vintage Soul Guitars. I buy vintage, near-vintage, and offbeat guitars, restore them, and sell them online on Reverb.com. I have a family with an amazing wife, two beautiful kiddos, a couple of dogs, and assorted cats, all in the beautiful town of Pflugerville, Texas.

Looking for guitars?

If you're looking for my other site, click here to visit Vintage Soul Guitars. I restore and resell vintage, unusual, and workhorse guitars. Check it out.