Saw a Prius with an “IM BAD” vanity license plate today. Marketers: don’t let the delivery vehicle undercut the credibility of your message.
When did you trade your Marketing birthright for a bag of worthless social-and-infographic beans? I thought about this a while back when Hubspot published a cutesy infographic about infographics that failed to meet its own definition of an infographic. The definition it failed to meet? “An image containing graphics and text including statistics about a […]
Marketers and sales guys love a sales pitch that sounds authoritative, yet is irrelevant. Too bad customers don’t.
Example: the Big Green Egg. It’s a BBQ grill. Living in Texas, I am an authority on BBQ grills. In fact, I have my own set of grilling tools in a monogrammed case. Seems pretty authoritative. I grill with propane, which some people think makes me a grilling dilettante (grilletante?), but Hank Hill uses propane. That makes it legitimate in my eyes. Also, I’m enough of a grilling expert that I understand that it’s mostly about drinking Modelo Especial while playing with fire anyway.
I am not a lead, I am a person. A human being with human concerns. I was not ‘generated’ by submitting a lead form. I was generated by my parents many years back after a bottle of wine. I existed long before I clicked ‘submit’ to get what was supposed to be a useful eBook, […]
“The definition of insanity is doing the same thing over and over and expecting the same results.” More and more, I hear that quoted in business as Albert Einstein’s definition of insanity. He didn’t say it, though. And you don’t have to be an Einstein to see that it’s a poor definition of insanity. The […]
The medium is not the message. To a marketer, a medium is simply a way to convey a message. Make sure you remember the second part. Scan the code to learn more. If you don’t know how to scan a QR code, click here. If you don’t get the point, don’t worry. Others will.
Why doesn’t Facebook care? They change the user interface. Many users first react by struggling to figure out the new way to post a status update – so they can use it to scream “Facebook, I hate this change!” Social media is sometimes called an echo chamber. An echo chamber is fairly pleasant until someone […]
Waiting for rain.
Even in small companies, the math above can be relevant. The probability of a meeting with one participant is 1/1, or 100%. You can always schedule a meeting with yourself. Obviously. Two participants are four times as hard. The meeting is 4x less likely to occur in the designated timeframe. Three participants? Harder than two. […]
In social media, your avatar is the first thing we see. It can build or destroy credibility. Bad avatars are the halitosis of the social Internet – everybody notices, nobody says anything. So here are my completely subjective opinions about your avatar. Use a photo of yourself. I don’t care how cute your dog or […]